Making Bottom of the Pyramid Marketing Work in Nigeria
Question: I have been following closely your interesting articles on the concept of “Bottom of the pyramid” marketing or markets for poor, which seems relatively unknown in Nigeria, despite the glaring...
View ArticleMaking Bottom of the Pyramid Marketing Work in Nigeria (Part 2)
Question: I have been following closely your interesting articles on the concept of “Bottom of the pyramid” marketing or markets for poor, which seems relatively unknown in Nigeria, despite the glaring...
View ArticlePoverty Alleviation as a Business
Question: Having gone through many of your articles, in the newspapers and online, on this new concept of BoP marketing and markets for poor, can I therefore assume that BoP is poverty alleviation as a...
View ArticleChanging Lives through Products in New Markets for Poor
Question: Still on Bottom (or Base) of the pyramid marketing, are products in this regard different from those we all know about? Are they specifically fashioned for this new market, to change the...
View ArticleAny Nigeria’s Self-Exclusion from Inclusive Markets?
Question: I now realize that your elucidation about issues on bottom of the pyramid (BoP), markets for poor, are encapsulated in UNDP’s coined concept – Inclusive Markets. I am wondering where Nigeria...
View ArticleTime for Nigeria’s Private Sector to Get into BOP
Question: Going by the well known predicaments of the private sector in Nigeria, in line with your propagation thus far (about Bottom of the pyramid or BoP, markets for poor or inclusive market), is it...
View ArticleTime for Nigeria’s Private Sector to Get into BoP (2)
Question: Going by the well known predicaments of the private sector in Nigeria, in line with your propagation thus far [about Bottom of the pyramid (BoP), markets for poor or inclusive market], is it...
View ArticleTime for Nigeria’s Private Sector to Get into BoP (3)
Question: Going by the well known predicaments of the private sector in Nigeria, in line with your propagation thus far [about Bottom of the pyramid (BoP), markets for poor or inclusive market], is it...
View ArticleTime for Nigeria’s Private Sector to Get into BoP (4)
Question: Going by the well known predicaments of the private sector in Nigeria, in line with your propagation thus far [about Bottom of the pyramid (BoP), markets for poor or inclusive market], is it...
View ArticleNational Honours Award: Marketing Perspective to Reverse Declining Value
The national honours award recently conferred on 155 Nigerians attracted a lot of criticisms which clearly portray a decline in the value Nigerians attach to it. In line with marketing efforts, as...
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